"Milky! Tell them I want my Milky!" replied a two-year-old Israeli when asked what he wished he could buy here. "Milky" is a chocolate pudding snack. This child was a customer at the Wynnewood Genuardi's kosher section. Lower Merion Township is home to a large Jewish community, of which a sizeable subset is made up of Israelis. They are very well educated, affluent, and in the United States for continuing education or work. Like their Jewish American counterparts, they buy many of their kosher and specialty foods at Genuardi's. The acquisition of Genuardi's by Giant Supermarkets is an opportunity for this Israeli community to express what it wishes was available in the kosher section. There are no definite statistics of the population size of Israelis in Lower Merion. I surveyed over 200 Israeli families in order to obtain these results.
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