(Philadelphia) It is possible to make an immediate difference for the survivors of one of this month's many heart-breaking tragedies. Mt. Airy resident Aviva Perlo's sister and brother-in-law, Josh and Robin Berry died in a horrible Houston, Texas car crash. Their three children are injured; the older two are paralyzed from the waist down. Remaining family do not have sufficient funds for their care. If your first thought is how to help, there's an easy way to do so.
MobileCause is partnering with the Jewish Federation of Greater Houston to raise donations for the family in need via The Berry Foundation, established for the children's care. Through Mobilecause anyone with a cell phone can make a carrier billed micro-donation of $10 by texting the word "Berry" to 85944.
The money collected will be distributed directly to The Berry Foundation which will help cover the costs of medical bills, education, and helping the children adjust to a new life with their uncle and aunt. The donation will appear as a charge on the donor's cell phone bill, standard texting rates still apply.
"We were immediately drawn to this family when we heard about the accident and contacted our friends at The Jewish Federation to see if they'd be willing to work with us to help those kids," said MobileCause CEO Douglas Plank. "We know people want to help, and we know they're also very busy. Our company is simply the vehicle that makes it easy to make a donation - all you need is your cell phone."
The significance of mobile technology as a fundraising, communication and CRM tool is growing as nonprofits and recipients alike realize its benefits: fast, viable, cost effective, and user friendly. The quick response in creating The Berry Foundation illustrates how the mobile user community can partner with traditional and social mediums to have a significant and measurable impact for good.
For more information on MobileCause and other current fundraising efforts please visit: www.mobilecause.com.
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