Following President Obama's address at the national AIPAC conference this past weekend, Obama-themed yarmulkes (Jewish skullcaps) popularly known as "Obamulkes" have experienced an overnight surge in sales. Made in the USA and available at Obamulkes.com, these ivory suede yarmulkes feature the "Obama 2012" logo professionally printed in red and blue.
Creator Matthew Walters sees the current spike in sales as a positive sign for President Obama's re-election prospects, particularly in "swing" states like Florida and Pennsylvania - where strong Jewish support could be the deciding factor in November. "Compared to our average weekly sales over the past few months, this feels like a tangible 'bump' in the polls among Jewish voters. The interesting thing is that sales are coming from Jewish supporters all over the country: Colorado, Illinois, Michigan — not simply New York or D.C. where you might expect it," he suggests.
First developed in September 2007 by an NYC grassroots volunteer group called Jews for Obama, more than 1,800 Obamulkes have been delivered to Jewish supporters all around the country thus far - but the most memorable recipient turned out to be the future President himself. "In November 2007, then-candidate Obama came to New York to give an historic speech at the Apollo Theater in Harlem," Mr. Walters added. "I had a chance to meet him, so I handed him one of our 2008 Obamulkes. He laughed and showed it to his Secret Service guys. I think he got a little kick out of it."
Obamulkes are available for $9 each at Obamulkes.com, plus a flat fee of $5 per order for shipping & handling. For residents of New York City, Obamulkes can also be purchased from J. Levine Books & Judaica, 5 West 30th Street New York, NY 10001.
Please note: The "Obamulke" yarmulke is not authorized by any candidate or political committee.
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